Retweets, facebook likes, youtube shares, etc. Advocate your project to their networks
Often very project specific. It could be forum posts and other communication. Commenting on your platform or social posts. Cycles closely with generating traffic. help moderate
Creative users can help you define future milestones by identifying uses or needs you had never seen. Be sure you have the channels to find these.
Encouraging inter-community collaboration.
For some projects, code itself can be generated by open source developers/organizations.
Online, on the ground. Often can be some of your first users that will generate your content to help build further members.
Going to other organizations with built in communities. Later in the cycle, cross promotion can be helpful
Have a well planned, timely, media strategy. Google ads, Guest blogs, etc Let people know about the incentives for getting involved
Allow your users to drive conversation. Ownership over components of the project. See OldWeather
Determine how you can reward or incentivize interaction on your project. Everything from badges to highlighting the work of your members on you site or in your project.
Find ways to surface personal relevance for your members. Sentiment, nostalgia, see (six ways to make stories viral)[http://www.newyorker.com/online/blogs/elements/2014/01/the-six-things-that-make-stories-go-viral-will-amaze-and-maybe-infuriate-you.html]
User meetings, Google hangouts, phone calls. Often hearing someone’s voice helps you feel engaged and participatory in a project
Forums, meeting etc all help achieve this, but getting users together who want to work toward shared goals within your mission is a win.
Create specific incentives to connect people with similar interests. Also gives you the opportunity to promote new content.
Give them the tool recruit or educate others. Toolkits etc
Give your users easy ways to learn more or do what they are doing better/more efficiently. See Creator playbook for a good example of a step-by-step educational tool.
Do you have both? Are they both doing coordinated actions? Are they supporting seperate missions? Are they the same people or different?
Often this can be as simple as helping your members organize an offline event. Can also be helping them find other local or regional members.
Training events if your offline community needs to know how to use the tools. Maybe just outreach, showing your offline users where to go to tap into online resources
Is it a trained facilitator? If so, you’ll need a way for people to find that trained person. You’ll need a playbook to help people become a facilitator.
Is it done by any community member? You’ll need ways for them to find other members and give them the tools or ways to interact.
#How is your core team part of the larger community?