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Chord Diagram - Phone Brand Switching

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The full blog about the 2013 version of the Chord Diagram created for the Global Mobile Consumer Survey held by Deloitte each year. It was featured on the Deloitte Netherlands webpage. It shows the flows of people between the phone brand of their previous phone and the current phone

For an explanation on how to understand this chart, please take a look at my “Storytelling” version of the same Chord Diagram

My blog about this Chord Diagram can be found here