I think servers should be able to easily run from the command line by default. I wasn’t able to easily figure out how to do it using the neo4j script in the distribution. So here’s a hacked neo4j script that allows it.
curl -ks https://gist.github.com/nicerobot/6432404/raw/install.sh | bashe.g.
neo4j-nice starte.g. Create in /tmp/data/graph.db
NEO4J_INSTANCE=/tmp neo4j-nice start